TOOLKIT GDPR – ONLINE MARKETING

1. Brief description

Did you know that for all the email addresses to which you send marketing campaigns you must have documented proof of consent or that the data in question is public? Also for cookies ...

Do you deal with the marketing of the organization you belong to and you don't know everything that the Privacy Policy must contain or how you must write it?

Did you know that "stinging" fines were imposed for not properly informing people whose data was being processed, including through the site?

The GDPR MARKETING TOOLKIT answers all your questions and concerns, providing you with the necessary documents to ensure compliance with the regulations regarding the marketing activity of the organization you belong to, leaving you to customize them according to the specific activity. organization.

Also, the package explains and details what you have to do and what are the Technical Requirements to ensure compliance with the GDPR requirements regarding the Security of Computer Applications regarding:

• Security of access;
• Retrieval of personal data with Unsubscribe option;
• Displaying the Privacy Policy;
• The rights of the data subject - access to data and the option to modify the data;
• Data Security;
• Implementation of pseudonymization
• Implementing the "right to be forgotten"
• Privacy by design
• Privacy by default

2. To whom it is addressed

TOOLKIT GDPR MARKETING addresses:

• Persons who work in the field of marketing and are obliged to carry out their activity in accordance with the regulation;
• Companies that want to implement their GDPR compliance in their marketing activity, without the need to contract very expensive consulting services;

3. Benefits

• You will ensure your GDPR compliance in the relations with third parties / suppliers that you have, by concluding the Data Processing Agreement;
• You will know how to inform the persons whose data you collect according to recital 39 and articles 12-14 of the regulation;
• You will know concretely what you have to do and what are the Technical Requirements to ensure compliance with the GDPR requirements regarding the Security of Computer Applications;
• You will have the necessary requirements, policies and procedures in the implementation of technical measures to ensure information security;
• The cost of purchasing this package is incomparably lower than the minimum fine granted for non-compliance with the regulation, this being 10 million Euros or 2% of the global turnover from the previous year for private organizations and 200,000 Lei for public institutions;
• The package is designed by a team of experts:

• GDPR expert with 2 years experience in applying the Regulation, with international certification;
• IT expert with over 15 years in the field, with over 2 years experience in GDPR with expertise in auditing IT systems;
• Human Resources expert with over 10 years of experience in the field and over 1.5 years in GDPR, with DPO certification;
• lawyer with over 2 years experience in the field of GDPR;
• GDPR consultant with over 1.5 years of experience in implementing GDPR compliance at various public and private organizations with over 500 employees, DPO certificate authorized by ANC;

You enter the GDPRexpert * community and are constantly up to date with new information, free services, examples of good practice, participation in information workshops to comply with Articles 39 and 47n, according to GDPR / 679.2016, at preferential prices or even free.

4. Describe the content

• Technical requirements to ensure compliance with the GDPR requirements regarding the Security of Computer Applications regarding:

• Security of access;
• Retrieval of personal data with Unsubscribe option;
• Displaying the Privacy Policy;
• The rights of the data subject - access to data and the option to modify the data;
• Data Security;
• Implementation of pseudonymization;
• Implementing the "right to be forgotten";
• Privacy by design;
• Privacy by default;

• Cookies policy and suggestions for implementation models - best practices
• Information deletion policy
• Information elimination register
• Procedure for keeping records
• Information classification procedure
• Access control policy
• Procedure regarding the protection of personal data
• Access control procedure - rules and rights of users, user groups
• Procedure for managing user access
• Model Agreement on data processing with third parties / suppliers
• General data privacy policy
• Model Terms and Conditions for the site

Copyright protection

The content of the digital documents included in TOOLKIT GDPR MARKETING, offered by InITinvest Consulting SRL are protected by copyright. The digital materials included in this toolkit are distributed exclusively to InITinvest Consulting clients and do not represent a legal consultation.